We belong here. We want you to feel it.

Born into a nomadic Amazigh family in south-eastern Morocco, Mbarek is the eldest of the three brothers and the person who took the first steps towards Viajando Marruecos. He has devoted more than half his life to tourism, building his experience through direct knowledge of the land and the people who live there.

His experience is the starting point of a family project that sees travel as more than moving between destinations. As founder and director, he continues to champion a way of discovering Morocco grounded in personal connections, respect for communities and a desire to share a living cultural heritage without turning it into a spectacle.

Born in Hassilabied in south-eastern Morocco, Mohamed belongs to a generation that has grown up with tourism as part of everyday life. Meeting travellers from different places from an early age gave him a close understanding of both the cultural richness of his region and the changes tourism has brought to it.

Today he is a manager at Viajando Marruecos and personally accompanies some of our travellers. He combines his experience and local knowledge to coordinate each journey, take care of the details and encourage authentic, respectful encounters. His work helps every trip go beyond the usual circuits and adapt to the people taking it.

Hassan, the middle brother of the Anaam family, shares a family history deeply connected to south-eastern Morocco and the Erg Chebbi area. His work is based in the desert, where knowledge of the land and personal care for each traveller are part of everyday life.

He manages Sunrise Sahara Camp, our boutique accommodation inspired by the family’s nomadic roots and designed for enjoying the desert in comfort and with respect for its surroundings. Alongside coordinating stays, Hassan accompanies experiences in the area and shares his knowledge of its landscapes and communities, connecting the camp’s hospitality with Viajando Marruecos’s philosophy of conscious travel.

Airy, or Tayri as many people in the region know her, is a tarumyt (a foreign woman) who became part of the family and co-founded Viajando Marruecos during its second launch. Originally from Spain and connected to Morocco for nine years, she found much more than a destination in the south-east: a home, a place to learn from and a land with which she has quietly built lasting ties.

A researcher specialising in Amazigh Studies and a doctoral candidate in Political Science, she combines her academic background and experience directing educational and cultural projects with a deep involvement in the region. Her research, developed in close contact with Amazigh communities, has allowed her to explore the history, identities, social dynamics and transformations shaping contemporary Morocco.

As co-founder of Viajando Marruecos, she brings a perspective that connects academic knowledge with the Anaam family’s local experience. She contributes to the project’s strategy and to designing journeys that go beyond conventional itineraries, bringing a critical, conscious perspective on tourism, its impacts and the relationships between travellers and host communities.

For Airy, travelling means more than discovering places. It also means understanding the stories they hold, questioning how we see them and building encounters based on knowledge, respect and cultural exchange.